Is Citizen Integration a Fad?

I have been hearing a lot about Citizen Integration from analyst reports and product vendors. I have, however, not seen any business analysts or business SMEs with the customers that I interacted with, try to build any integrations on their own.

I have also been hearing about ad-hoc integration which is in between citizen integration and specialized integration development. Again, all the noise on this is from the analysts and product vendors.

If any of you, are business analysts and building integrations as citizen integrators or have you seen your customer’s business SMEs do it, please let me know. Just curious to know if this is a real need or just another fad.

Cross posted at https://www.linkedin.com/pulse/citizen-integration-fad-danesh-hussain-zaki